Industry

Banking

Client

Navi

Making Finance Effortless, Redesign Proposal for Navi's Mobile Experience

7

Competitors Analyzed

Jupiter Money, Wise, Razorpay, Crisp, Square, Stripe, Acorns

₹60Cr+

Business Value

3x Feature Adoption Increase

47

Design Components

12-Week Implementation Timeline

First

Second

Before

After

From confusing to clear. Watch how simplified navigation eliminates friction.

Interactive Prototype

Click through key screens (home, loan selection, investment onboarding). Fully interactive prototype with working navigation and transitions.

Context

Navi is a fintech app offering loans, insurance, mutual funds, and payments to 2M+ users. Despite strong product-market fit in lending, the platform struggles with cross-product adoption and user retention. With ₹18Cr in daily GMV and 15% monthly churn, there's significant untapped potential.

This case study proposes a strategic redesign addressing navigation confusion, trust deficits in onboarding, and cognitive overload—unlocking ₹72Cr+ in projected business value through improved information architecture and progressive disclosure patterns.